Insurance Marketing Tips

Anything can be marketed effectively, and the basic principles of marketing remain the same, no matter what's being sold: You focus on what the benefit is to the person who's buying the product, you emphasize the points of differentiation between your product and the others in your market segment, and then close with the pitch.

We're going to make an example out of insurance marketing here to illustrate the point. The reason for insurance marketing is because everyone needs insurance, and the market is saturated with a lot of products competing. Writing insurance marketing tips for a saturated market is an example of how you, as an internet entrepreneur, can make money by being a liaison to local businesses in your area.

So, let's look at the big questions from up top - what's the big benefit for taking insurance? It's buying a specific sort of peace of mind. It's providing coverage in case there's a disaster. Let's focus that into marketing insurance: "Wouldn't you like to know that your family will be taken care of, if something happens to you?" is one way to state the benefit. Another one is "It's cheaper to buy insurance for your car than to get into an accident without it. And while you may be a good driver, can you be certain of everyone else?" Both of these are fairly straightforward ways to insurance marketing and its benefits to the end customer.

Now, when I write insurance marketing tips, I'm constantly looking for the edge, the out - the hook. What makes this product work for the reader and prospective buyer?

To answer that question, I start with doing some research on Google, and look for page ranks for specific permutations of insurance buying search terms, like "cheap health insurance" or "cheap life insurance" or "auto insurance Michigan" - anything that will help narrow down the search fields. Then I look at what others are doing on those pages that pull up. It is extremely important to understand what your competitors are doing. It helps you keep track of market trends and makes sure you keep your edge.

Are they competing primarily on price, or are they competing on features? Insurance is a mature product category, so it's difficult to differentiate on new features. Difficult doesn't mean "impossible", though. There are combinations of features on policies that can form a competitive advantage; in the field, these tend to be short lived, because someone else will notice what you're selling and emulate it. Unlike technology where an advance can last for six to eighteen months before you get significant product penetration from competitors, writing a new policy package doesn't take much (indeed, they'll figure it out from your own marketing text...)

So the other differentiators are on price (which is the primary driver in insurance policies) and service (which is where insurance companies trying to maintain margins on policies try to set themselves up as upscale.

Sponsored by: Malaysia Internet Marketer

Author: David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com

Insurance Leads In Real Time

For all insurance agents that follow up on leads, it goes without saying that timing is everything.

For example, if you follow up on a lead a week after you are tipped off about it, than chances are the customer is already working with another insurance company.

When people need insurance, regardless of the kind of insurance, they usually need it right away. The same holds true when working with insurance lead companies.

If you are an insurance professional considering working with an insurance lead company, it is imperative that you make absolutely certain that they are offering real time leads.

When I say real time insurance leads I mean leads that are hot off the press and delivered to you immediately. Leads where the customer is actually waiting on your phone call.

The best way to determine if an insurance lead company is selling their leads in real time is to speak with someone in their sales or customer service department. The main question you will want to ask is "where are the leads coming from?"

Here is what you will want to hear. You will want to hear that the leads they provide are coming from lead generation web sites that they own and operate.

This is the best way to determine that the quality of the lead is good and that you will be receiving it fresh and in real time.

Any other way of obtaining insurance leads should raise a red flag. The last thing you need is a lead that has been recycled dozens of times and is dated. This will obviously do you know good. So take the time to research the companies that you are considering.

Remember. You work hard for your money. So invest it wisely and the return on your investment will be that much better.

Sponsored by: Malaysia Internet Marketer

Author: Jay Conners is the Account Manager for http://usprospect.com/ an Insurance Lead Company specializing in real time insurance leads of every variety. He is also the owner of http://www.jconners.com a sales and marketing resource site.

Diary of a Lonesome Insurance Salesman - Insurance Sales Success

When you open your appointment book does it look like your bank account? Empty! Can you sit in your office for hours on end with no interruptions in the form of phone calls from potential prospects and suspects dropping in? Feeling as lonely as the Maytag repairman?

Well, at least you know what the problem is. You don't have enough prospects or you aren't able to secure an appointment with the prospects you do have. Either way there's one simple reason this is true. You don't know how to market yourself.

Yeah, I know you've cold called until your ear feels hot and you have a crook in your neck. You've mailed countless letters to more people who also don't want to talk to you. You've tried inviting people to seminars, and no one showed up, or they only showed up to get a free meal at your expense. Looks pretty hopeless, huh, Eeyore?....


Stop the pity party and start filling both your appointment calendar and your bank account. You just need to switch chairs for a while. The attempts you've made at marketing to produce sales leads have been slightly out of focus. Hello, Mr. Prospect doesn't care about you, your products, or your business.

Start singing a song written just for the prospect, and they'll chime right in to join the chorus. If you were sitting in their chair what would you be thinking? What would you be looking for? How could you turn things around and produce an entirely different result than the one they expect? The secret to your success, the secret to ending your loneliness lies in changing your focus from what you want to what the prospect wants, and then playing that song on their radio station.

Sponsored by: http://www.balootisme.com

Author: Enjoy the time and financial freedom you deserve: "7 Secrets Top Producers Know that You Can Put to Use in the Next 9 Days". Get a daily boost to increase your sales: the blog for Top Producers and Future Top Producers

Why This Lawyer Says You Should Buy Car Insurance From An Independent Broker

I don't sell car insurance, but as a lawyer practicing in the field of personal injury I frequently see people suffer because they have the wrong insurance coverage. Often, this happens because they purchased directly from an insurance company instead of an independent broker.

Many of my clients who have been seriously hurt in a car accident were struck by someone who had no insurance or only the minimum liability insurance coverage, which is $25,000 in New York and much less in many other states. Unfortunately, many of my clients were sold insurance policies with liability limits of $100,000 or $300,000, but were not sold matching uninsured and under insured coverage.


Just this week, yet another new client had this problem. My client was a pedestrian crossing the street when she was struck by a car which fled the scene. The driver was caught shortly after leaving the accident, but the owner of the car only has the New York State minimum liability insurance of $25,000 and my client has serious injuries consisting of many broken bones including a fractured arm, leg and skull.

My client owns a car with liability insurance limits of $300,000, but she purchased the insurance from GEICO whose salesperson didn't sell her underinsured coverage. GEICO does not use independent insurance brokers, but sells insurance directly to consumers through in-house sales agents.

For a small fee, my client could have purchased underinsured coverage of $300,000 which would have allowed her to recover $300,000 for her injuries instead of $25,000. Ironically, she did not need the $300,000 liability coverage to protect her assets. However, since you cannot buy underinsured coverage higher than your liability coverage, I would have advised her to purchase $300,000 liability coverage for the sole purpose of being able to purchase $300,000 underinsured coverage.

I have had many clients in this situation who lost their jobs because of serious injuries and incurred substantial debt. If they had matching underinsured coverage, the additional money available to pay their claim would would be a big help to pay their bills and get their life back together.

Underinsured motorist coverage will pay you money from your own automobile insurance policy if you have been hurt in a car accident by someone who was negligent for causing your injury and who had less liability insurance coverage than you did. Uninsured motorist coverage will pay you when the other car did not have any insurance coverage or the identity of the other car is unknown.

Underinsured and uninsured coverage is inexpensive and usually available in limits that match your liability insurance coverage. It is not available in amounts greater than your liability insurance coverage.

Underinsured and uninsured coverage is so important that a couple of states now require coverage limits matching your liability insurance limits, unless you decline the coverage in writing. Several years ago, I suggested to several New York State senators that they enact a similar law in New York.

I have also seen many clients who were not sold the maximum medical payments insurance, which costs me only $2.01 per month on my car insurance policy. This is particularly important for people who do not have a good health insurance policy. It is also beneficial for passengers who do not have health insurance.

Why should you buy car insurance through an independent insurance broker? The courts have defined the reason. There have been several "malpractice" lawsuits against insurance companies for failure to offer underinsured and uninsured motorists coverage limits matching the liability limits. However, when the insurance company sells directly to consumers, these cases have gone in favor of the insurance companies. The courts found that when a consumer buys insurance directly from an insurance company, rather than an insurance broker, the consumer is only buying insurance and is not paying for advice.

When you buy auto insurance from an independent insurance broker who represents several different insurance companies, you get the advantage of an insurance professional who can evaluate your needs and advise you accordingly. Additionally, only an independent insurance broker can provide you with a choice of insurance companies and premiums, so you get the best coverage at the lowest price.

Whether you buy your car insurance directly from an insurance company or through an independent insurance broker, always make sure that you purchase matching uninsured and under insured motorist coverage and the maximum medical payment benefits.

Author: Philip L. Franckel, Esq., is the founder of http://www.HURT911.org an accident and injury research web site for people hurt in an accident and personal injury lawyers. Mr. Franckel also publishes articles on Lawyer Advertising at http://www.Lawyer-Advertising-Blog.com